Skip to content
Laura Pieri03 / FRANKIE

03 / FRANKIE — 2024

Frankie.

A pop-noir character study about rage, rebirth, and what happens when a woman refuses to be simplified.

“It is true, we shall be monsters, cut off from all the world; but on that account we shall be more attached to one another.”

Mary Shelley, Frankenstein (1818)
FRANKIE / THE FILM

01 / Prologue

The girl who was too much.

At twelve, Laura asked for a life-sized skeleton for Christmas. She gave him a name, Michael, and a hat. The grown-ups called it morbid; she wanted to know what lived behind every curtain marked “don't touch.”

She grew up hearing she felt too much, said too much, was too much. At sixteen she traded São Paulo for New York. In college, between classes on Evil, she read Frankenstein. That is where she learned the creature isn't born a monster. He becomes one, in the space between wanting and being denied.

Years later, her own career started to look like that creature: assembled by men whose vision was never hers. She almost quit. The way out was right there: academia, the corporate world. She stayed, and turned the monster into a character.

Frankie is that monster, stitched together from beats, memories and broken rules, with Suspiria and the myth of Persephone in the mix. The alter ego of every woman who has been told she is too much.

“Too much” women are evergreen monsters.
Laura PieriSubstack, June 2025

02 / The deck

One story, four cards.

The short film opens like a tarot deck. So does the EP: four tracks, a single story, read in order.

  1. Hands adjust Laura's necklace as she kneels in the purple costume.I

    Sea of Tragedy

    The disillusion

  2. Laura in the red dress leans over the banquet table, candle in front of her.II

    Daughter of Demeter

    The rage

  3. Laura in red looks aside, velvet drapes behind her.III

    Come Clean

    The reckoning

  4. Laura at the party, under silver balloons and neon.IV

    GODDESS ENERGY

    The acceptance

In the first card, Sea of Tragedy, comes the disillusion: she realizes she has been held back by people who will never see the world through her eyes. In the fully illustrated video, a woman in white is grabbed by many hands, assembled on an operating table and traded with a handshake.

In the second, Daughter of Demeter, Persephone takes a seat at the men's table, and rage stops being a flaw to become a tool. By the end, the flames are in her hands.

In the third, Come Clean, comes the reckoning: the good and the bad of it all, the love and the rage. Both are hers.

In the last one, GODDESS ENERGY, she accepts herself whole, scars included, and heads out into the night with her friends.

03 / Behind the scenes

Two days in November.

Before it was a record, Frankie lived for two whole days on a set. The behind-the-scenes photos keep the exact time of every shot, so those two days can be retold almost minute by minute.

The studio

  1. Early afternoon. In a black-walled studio, Laura sits in the makeup chair, still herself. Brushes, lashes, a mirror ringed with bulbs. Frankie begins like this: in other people's hands.

    A makeup artist works on Laura's lashes in front of a lit mirror.
  2. An hour later she is someone else. Purple bodice, gold filigree, a crown: dressed as the goddess of the gilded oval portrait that opens Daughter of Demeter. The camera circles her through the haze, and she laughs into the lens.

    Laura in a purple and gold bodice and crown smiles at a stabilized camera in the haze.
  3. By late afternoon the banquet table is set: candles, metal goblets, grapes and pomegranates, the fruit that binds Persephone to the underworld. Laura doesn't sit. She climbs onto the table and crawls across it, between the flames.

    Laura looks back over her shoulder, candles burning beside her.
    Laura crawls across the banquet table between candlesticks and bowls of fruit.
  4. When night falls she changes skin: red dress, black corset, pearls on her wrists. Same table, another woman. At 7:08 p.m. she stands alone in a single beam of light, and the whole studio turns green.

    Laura in a red dress and black corset kneels on the table, pearls on her wrists.
    Laura stands in a single beam of light, the room washed in green.
  5. At 8:37 p.m. she takes the head of the table. Across from her sits a man in a suit, his back to us. This is the dinner of Daughter of Demeter: Persephone at the men's table, without asking permission.

    Laura sits at the head of the candlelit table, facing a man seen from behind.
  6. Near midnight the set becomes a party: silver balloons, tinsel, red cups, friends. Four glittering women fit into one selfie. This is GODDESS ENERGY, the last card in the deck and the first to reach the public.

    Laura and three friends in glittering outfits take a selfie under silver balloons.
  7. At 11:39 p.m., day one ends in silhouettes against the light.

    The crew in silhouette against an orange light.

The mansion

  1. On Monday the monster disappears. In a mansion with bird-patterned wallpaper and a gilded mirror, Laura puts on a school uniform and sits down to a flawless breakfast: pancakes, milk, a soft-boiled egg. This is how the short film introduces the real Frankie, a well-behaved girl in a house where everything has its place.

    Laura in a school uniform sits at a formal breakfast table with pancakes and milk.
  2. In the afternoon she sprawls on the marble stairs with an old gilded book. Her friend in braids shows up, there is a little dog, and the scene dissolves into a fit of laughter.

    Laura lies on a staircase reading an old book with a gilded cover.
    Laura, holding a small dog, laughs with a friend in braids on the stairs.
  3. At night, in a bedroom of fairy lights, a teddy bear and posters on the wall, she writes in a notebook and plays guitar. The girl who writes songs.

    In a warm-lit bedroom, Laura plays an acoustic guitar while a friend lies on the bed.
  4. At 8:10 p.m. the trench coat goes on over the party clothes. She is going to sneak out. In the short film she does: the night ends dancing across the city with her friends.

    Laura and her friend in trench coats over sparkling outfits, by the bedroom window.
  5. Forty-two minutes later, the scream. Hands in her hair, mouth open, blue light. Everything the well-behaved girl swallows all day comes out at once.

    Laura screams with her hands in her hair, lit in blue.
  6. Then only her shadow against the green.

    The silhouette of curly hair against a green light on the wall.
  7. And the red dress returns, between velvet drapes and candles. The girl from the mansion and the woman at the banquet are the same. The short film spends its whole length stitching one into the other.

    Laura in the red dress lies on a bed under red velvet drapes, candles beside her.
  8. At 11:47 p.m., the last shot. In 2024, the world met Frankie.

    The crew films Laura in the red dress by a window, the room lit green.

04 / Credits

Who made Frankie.

Laura wrote the story and led the creative direction of the whole project, from styling to image, over two years. On the film, women headed direction, executive production, production design, wardrobe and makeup; on the EP, Skyler Cocco was executive producer. In 2025, the animated Sea of Tragedy video won a Silver Telly Award.

Story
Laura Pieri
Director
Maíra Sarmento
Executive producer & animation director
Gabriela Leal
Cinematography
Alex Tavares
Animation
Ricardo La Bella
Illustration & storyboard
Fellipe Gonzalez
Production design
Amanda da Mota
Wardrobe
Camila Chiondini
Hair & makeup
Elis de Sousa
Music
Skyler Cocco, YXSH
Lyrics
Skyler Cocco, Laura Pieri
Production
Cake Studio & AT Films

05 / Epilogue

Frankie went dancing.

Frankie didn't end with a happy ending. She ended on a dancefloor. In 2025 the tracks came back remixed, one by one, next to the new Flown Away, until they became Frankie (ON THE DANCEFLOOR).

In September, Laura opened “Frankie’s closet” and announced the final season. On the 19th the character left the stage, and a new era began.

What stayed in the closet became a collection made with ONE432: fabric that would have been waste, embroidered by hand, with half of the profits going to children's education and to the artisans. Beauty in what was broken, which is what Frankie was about from the start.

See the collection
Frankie’s always been my monster.
Laura PieriSeptember 2025